MILWAUKEE –

There’s a new general manager at Greater Milwaukee Auto Auction.

It was announced earlier this week that hired for the role is Veronica Kireem, whose 25 years in automotive has included time in corporate, dealership and auction roles.

That experience also includes leadership posts in new-vehicle sales, licensing and finance.

“Her background and leadership abilities are ideal for our dealer-serving team. As a business that welcomes all dealers to attend weekly in-lane or online, we’re thrilled to have someone with such extensive dealership experience on board,” GMAA founder and president Kristie Letizia said in a news release.

“With Veronica’s help, we will continue to set the pace for continued growth as the auction evolves into the future.”

Kireem said in the release: “Greater Milwaukee’s dealer focus in the ideal for me to leverage the skills I’ve acquired over my career.

“Everything I’ve done to this point in the auto industry is going to come into play here — I love it!”