ATLANTA –

DealerMatch announced this week the release of a new interface for MatchPro. The program, which was launched in January, is a self-learning, personalized recommendation engine geared for dealers which helps purchase vehicles from other dealers. With the new interface, dealers can now access MatchPro directly.

Paul Sims, the co-founder and customer strategy officer for DealerMatch, elaborated on the program’s improved usability.

“MatchPro works like Pandora or Amazon for sourcing wholesale cars,” Sims said. “It knows a dealer’s previous buying history and learns from his or her on-going behavior. MatchPro locates the most readily-available vehicles that match the buyer’s search criteria and behavior-based needs and displays all the decision-making data needed to complete a deal confidently on one screen.”

For more information about MatchPro and to request a demo, visit DealerMatch’s website.