FRANKLIN, Tenn. — Nissan North America is kicking off a new marketing campaign this weekend that will hone in on the innovation that automaker says can be found in its lineup.

"Innovation for All" will be spread across TV, print and online channels and rolls out during the Saturday's ESPN College Football Preview Show with the first of five TV commercials.

The first commercial, titled "Innovations," will delve into some of advancements the automaker has made. Among these are smartphone apps, recycled materials and air purifiers. It also showcases the Juke, what Nissan calls "the world's first Sports Cross," and the Nissan LEAF, an entirely electric vehicle.

Then, Nissan will launch three more TV ads on Wednesday.

The "Baby" spot shows a dad-to-be who in preparing for the little one, "transforms" his 370Z sports car into a more appropriate ride for a baby: a Maxima sports sedan.

The "Kidzilla" spot is designed to showcase the durability of the Nissan Altima through parallels with a child's toy-car collection that gets pummeled by things like dog chewing and water plunges. The Altima, however, "remains unscathed — just like in the real world."

Meanwhile, the "Dime" commercial will hone in on what Nissan calls one of its most vital safety innovations: its real-life ability to stop on a dime.

On Sept. 9, Nissan rolls out "Polar Bear" that will serve as a sneak peak for the LEAF. The story features a polar bear that starts off in the Arctic. It showcases his trek to the city, a journey by which it traverses forests, highways, trains and crosses bridges.

The polar bear makes his way into the suburbs, and "finds someone who is trying to help — the owner of an all-electric Nissan LEAF."

"Innovation has been the heart and soul of the Nissan brand for nearly 100 years," shared Jon Brancheau, who is Nissan North America's vice president of marketing

"'Innovation for All' isn't simply a new marketing idea. It's the very foundation of Nissan worldwide. This campaign captures Nissan's spirit and continued drive towards innovation — not just for the elite, but for everyone," he added.

TBWA/Chiat/Day Los Angeles built the campaign.

"We're sharing Nissan stories that are as exciting, intelligent and innovative as the brand itself," noted TBWA/Chiat/Day Los Angeles chief creative officer Rob Schwartz.