New Urban Science tool alerts dealers when consumer buys from same- or competitive-brand store
Urban Science rolled out a new tool this week that is designed to answer one of the most intriguing questions during your regular sales meetings.
The company launched SalesAlert, what Urban Science called an “industry first” solution that can notify dealers when a sales lead has purchased a vehicle from another dealership.
Urban Science explained that sales in connection to the tool refers to vehicle unit sales and does not represent vehicle price or revenue.
To deliver this information, SalesAlert connects to a dealership’s customer relationship management (CRM) system and taps the power of Urban Science’s near-real-time industry data to identify lost sales across dealerships, brands and locations.
The tool then can notify dealers about sales lost to other stores daily.
According to a news release, the result is no more time or resources wasted chasing prospects that are no longer in market.
“Since Urban Science serves nearly every automotive manufacturer in the United States, our company’s daily sales data offers a near-real-time view of lost sales that’s simply unmatched in the industry,” Tom Long, who is executive vice president for the Americas, Asia Pacific and Europe at Urban Science, said in the news release.
“By delivering daily updates to our dealer clients across the U.S. through an affordable, turnkey solution and user-friendly interface, SalesAlert is uniquely positioned as a must-have tool in any store’s sales arsenal and a growth pillar at leading stores nationwide,” Longo said.
Optimized through in-depth collaboration with dealers nationwide, SalesAlert features an interface built for seamless connectivity and ease of use, and in addition to its core mission to make sales processes more efficient.
It’s also geared to deliver several secondary benefits as well, including:
—Empowers dealership leaders to better support and encourage their sellers by focusing sales efforts on prospects who are still shopping
—Enables more targeted and effective opportunities for coaching related to deals lost to other stores
—Improves seller morale by reducing frustration related to pursuing dead leads
—Improves customer experience by helping eliminate unwanted follow up
SalesAlert is Urban Science’s second direct-to-dealer solution announced in recent months.
Its launch comes on the heels of the company launching MarketGrowth, another solution that can allow dealership leaders to tap the power of Urban Science’s data to guide their high-stakes mergers and acquisitions “with science, not speculation.”
Visit UrbanScience.com for more information.