Nissan launches new subscription program, leveraging Clutch & Houston store
Clutch Technologies recently finalized an integration with one of its fellow companies within the Cox Automotive family along with two other relationships in the vehicle-subscription space.
On Wednesday, Nissan announced it’s testing a subscription service model that’s being powered by Clutch.
According to a news release, Nissan is launching what it’s called “on-demand driving” through its test of Nissan Switch.
The program is rolling out in the Houston area, and the OEM is collaborating with Central Houston Nissan to get the program in motion.
The Nissan Switch subscription program, powered by Clutch Technologies, offers vehicles that represent the latest model year, featuring well-equipped trim levels. Some include driver-assist technology, allowing shoppers to try innovative features like Nissan ProPILOT Assist.
There are two tiers to Nissan’s subscription services with the ability to switch tiers each month. After a $495 membership activation fee, the monthly subscription includes the vehicle (unlimited switches, as often as a new vehicle each day), delivery, cleaning, insurance, roadside assistance and regular maintenance.
Nissan is working with Central Houston Nissan to administer this new subscription service.
The automaker highlighted a dealership concierge member will deliver the vehicle anywhere within the Nissan Select service area and will help transfer items from vehicle to vehicle. The concierge also offers to walk-around the vehicle at the time of delivery to answer any questions about key features, safety, and driver-assist technologies.
“We are eager to explore subscription services to understand how we can best serve customers’ evolving wants and needs,” Central Houston Nissan general manager Chad Milow said in a news release. “This is a great opportunity for people to drive what they want when they need it for one, predictable payment.”
The automaker said the Select segment of its subscription program includes the Altima, Rogue, Pathfinder and Frontier for $699 per month. Its Premium segment includes the LEAF PLUS, Maxima, Murano, Armada, Titan and 370Z for $899 each month.
Nissan noted the GT-R also is available in the subscription platform for $899 per month with an additional $100 fee per day with the maximum use being seven consecutive days.
Just like other popular subscription services for television and music, Nissan pointed out there is no long-term contractual commitment.
“Nissan Switch is another way that Nissan is testing alternatives to the notion of traditional mobility, without long-term financial commitments for our customers,” said Andrew Tavi, vice president, legal, external affairs and business development at Nissan North America.
“This program provides more choice, convenience, and flexibility. For those who want a sedan during the week and an SUV or sports car, like the GT-R, on the weekends, Nissan Switch provides the solution,” Tavi continued.
Customers can find more information about Nissan Switch or enroll at www.nissanswitch.com.