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NASHVILLE, Tenn. — Nissan North America this week named a new director of corporate communications to replace Fred Standish, who retired on April 1 after 18 years with the company.

Assuming the position as of May 10 will be David Reuter. The automaker is asking Reuter to be responsible for all corporate communications activities including manufacturing communications, philanthropic efforts and crisis and strategic communications.

Nissan indicated that Reuter will report to Scott Stevens, vice president of corporate communications.

"We thank Fred for his years and contributions at Nissan," Stevens stated. "We welcome David Reuter to the company and look forward to drawing upon his successful career in communications and brand-building."

Nissan mentioned that Reuter brings more than 15 years of industry public relations and communications experience to his new assignment. Most recently, he led communications for the Americas arm of Bentley Motors, leading all product, corporate and internal communications.

Previously, Reuter held various communications assignments at Ford, including management of Ford's Midwest regional public affairs office.