OPENLANE consolidates its marketplace platforms with dealer feedback in mind
OPENLANE's Peter Kelly responds to a question from Cherokee Media Group's Bill Zadeits during Used Car Week 2023 in Scottsdale, Ariz. Photo by Jonathan Fredin.
Monday, Nov. 13, 2023, 03:16 PM
Arlena Sawyers, Correspondent
When OPENLANE wanted to know what dealers want when they do business on wholesale used-vehicle digital marketing platforms, it simply surveyed over 1,000 dealers in the United States and Canada.
From a collective standpoint, dealers said they want a large variety of used vehicles offered for sale on platforms that are easy to navigate and they want reliable condition reports. And of course, everything has to be backed by responsive customer service, the survey said.
Now, as its recent rebranding continues and with that dealer feedback in mind, OPENLANE is consolidating its ...