Partnership to integrate Foureyes’ data technology with Outsell’s AI-driven customer engagement platform
Outsell and automotive data platform Foureyes have joined forces in a strategic partnership integrating Foureyes’ technology with Outsell’s artificial intelligence-powered customer engagement platform.
The integration is designed to provide dealers with “unprecedented insights and communication capabilities.”
“Dealers are rightly insisting that they need their technology partners to work better together and leverage their first-party data in more and better ways,” Foureyes founder and CEO David Steinberg said. “This partnership gives dealers greater data access and delivers positive outcomes to their customers and their bottom line.”
The companies said Foureyes’ patented website tracking and Outsell’s Converter suite of products combine to amplify engagement behavior signals for dealer customers, while Identity Resolution, driven through website activity collection, launches timely omnichannel personalized communications to increase customer engagement.
Outsell said the Converter suite “marks a pivotal step” in customer engagement, combining expanded shopping activity insights, machine learning models and automated omnichannel personalized communication. The system is designed to integrate with the dealership CRM.
Outsell founder and CEO Mike Wethington said the integration with Foureyes is a key part of growing “the Outsell customer engagement partner ecosystem.”
“This is an expansion of our commitment to delivering innovative solutions that simplify complex data integrations,” he said. “Making it easy for our dealer partners to be 100% customer-centric has been at the core of our business for the past 20 years.”
Outsell is offering a 20% discount on the Converter suite for dealers who sign up during the NADA Show, coming up Feb. 1-4 in Las Vegas.