WINDSOR, Ontario -
Chrysler Canada and Chrysler Financial recently unveiled the 2010 Platinum Pentastar Auction of the Year Award winners, and two facilities from ADESA took top honors.
Taking home the award for Tier 1 was ADESA Vancouver, while ADESA Winnipeg received top honors in Tier 2.
Don Wallace, Chrysler Financial’s national vehicle remarketing manager, explained that winners are determined based on how they perform in four key metrics, these being pre-sale, sale, post-sale and value retention.
“Each month we have been sharing local auctions’ month-to-date and year-to-date performance as well as the overall results of all auctions supporting Chrysler Canada and Chrysler Financial Vehicle Remarketing,” Wallace noted. “In 2010, our Tier I and II auctions have been evaluated on various performance indicators under the following core activities: pre-sale, sale, post-sale and value retention.
“The two winning auctions have clearly demonstrated their willingness to adapt, improve and champion our core processes and goals this past year,” he continued. “We recognized significant effort and change in 2009, from ADESA Vancouver and ADESA Winnipeg, to generate the performance in 2010.”