In the latest episode of the Auto Remarketing Podcast, Vroom chief marketing officer Peter Scherr joins the show to talk about the online used-car retailer's upcoming return to the Super Bowl.

We discuss the theme of the new ad for the Big Game, Vroom's focus on acquiring consumer cars and more.

In its upcoming ad , Vroom will turn its attention to the consumer experience of selling used cars, this time poking fun at peer-to-peer sites.

Through a Broadway-themed spot titled “Flake the Musical,” the company will share how “selling your vehicle can now be just as easy with Vroom as buying one,” it said in a news release.

The 30-second spot, which will air during the fourth quarter of Super Bowl LVI on Feb. 13, is designed to show the “rollercoaster of emotions” involved in selling a vehicle on a peer-to-peer site, specifically when the would-be buyer backs out of the deal.

“Now is a terrific time to sell a vehicle with used-car pricing at all-time highs. However, the process can be overwhelming and unnecessarily complicated,” Scherr said in a news release.

“At Vroom, we make selling your car as easy as possible. Being a part of the Super Bowl allows us to invite tens of millions of consumers to visit Vroom.com and get an instant price on their car,” he said. “When someone is ready to sell, we pick up the car and the consumer gets paid … all from home. No more meeting strangers, endless negotiating, or being flaked on. What could be better?”

For more with Scherr, see the podcast below.