ATLANTA -

To meet customer demand, Prestige Management Services recently announced it expanded its partnership with OVE.com by doubling the number of online sales it hosts each month.

Previously, the online sales were held every other week. But as of June 8, buyers seeking premium Prestige Management Services inventory now are able to shop weekly via OVE.com. 

All sales will be held on Wednesdays from 3 to 5 p.m. ET. Inventory previews for each sale will begin at 3 p.m. ET the Friday before the sale.

Prestige executives stressed that buyers are encouraged to take advantage of the long preview period to prep for the short sale windows each week.

“Our buyers have told us it’s important for them to have a consistent flow of fresh inventory available to purchase,” stated Chris Turner, vice president at Prestige Management Services.

“By expanding our OVE.com sales to every week, we hope to get our cars to market faster and meet the growing demands of our loyal customers,” Turner added.

Prestige calculated that it already has had more than 1,300 sales year-to-date on OVE.com and has enjoyed a 200-percent increase in sales year-over-year as of June. The dealer group anticipates that the increase to weekly online sales will improve its sales percentage, which is currently almost 85 percent, during the second half of the year.

“For the last few years, we’ve watched the Prestige group price aggressively, counter bids and take all reasonable offers on their OVE.com units,” noted Joe George, group vice president of Manheim Digital.

“This strategy has paid dividends and has earned them the title of industry leader for online dealer sales,” George continued. “We look forward to working with Prestige more frequently and providing our online buyers the top-tier customer service and inventory we know Prestige will offer each week.”

A 40-year-old company based in Paramus, N.J., Prestige Management Services operates six franchised stores at seven locations in Bergen County, N.J.

Prestige was OVE.com’s top volume dealer seller group in 2010.