An eight-year journey with the company so far has led Tony Compton to becoming chief technology officer of PureCars, a leading provider of digital marketing technology and services for automotive dealers.

The company highlighted in a news release announcing the promotion that Compton has consistently progressed with PureCars, beginning with his start in 2014 as a software developer.

The company said on Tuesday that Compton will now lead the planning for all digital and technology operations. He will focus on harnessing transformative technologies to unlock growth and enable continued efficiency for PureCars and their valued customers and partners.

“Tony has been an integral member of the PureCars team for close to a decade and we’re very excited to reward his hard work, commitment, and dedication by appointing him our new chief technology officer,” PureCars chief executive officer Stephane Ferri said in the news release.

“Tony brings both a proven track record of technical accomplishment and extensive management experience to his new role. I’m confident In Tony’s abilities to lead PureCars’ technology teams as we scale our business and advance our solutions,” Ferri continued.

Compton has 12 years of experience envisioning and architecting advanced digital products. He has been a leader and key contributor in all phases of product development — requirements definition, product definition, system design, implementation and continuing engineering.

His expertise includes software design and development, systems engineering, project management and program management.

Prior to joining PureCars, Compton began his career in 2010 as a software developer with eVision Services before moving to HP Exstream in 2012 in a similar role.