ELDRIDGE, Iowa -

In an effort to provide better industry focus for customers, salvage auction company QCSA Holdings revealed today the launch of its new brand — QCSA Direct. By re-branding, the organization has combined all of its companies into one, including Salvage Direct and Crashed Toys, among other recent acquisitions.

With facilities throughout the U.S., QCSA Holdings now markets through QCSA Direct and its division, Crashed Toys.

QCSA Direct remarkets cars, trucks, SUV’s, commercial vehicles and provides catastrophic loss services, while Crashed Toys remarkets watercraft, power sports and motorcycles, as well as exotic and recreational vehicles.

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When asked why the new brand was organized, Brad Walsh, executive vice president and chief marketing officer, told Auto Remarketing, "It is because we needed to let our customers know we had better focus on the industry. We were known as QCSA and Salvage Direct, as two different companies, and we wanted to make it evident that we were one team."

Noting the new brand offers a higher level of focus for the company’s customers, Walsh continued, “Our customers require focus within a dynamic marketplace. With our world class team, QCSA Direct is able to deliver exceptional service to the auto, motorcycle, jet ski and boat salvage segments as well as the RV, commercial lines and non-insurance segments.

"Our service and dedication to this industry provides us the opportunity to work closely with each and every customer and prospect,” he continued.

Company officials went on to stress that they are “confident that their ability to grow is closely tied to their ability to exceed customer expectations while employing the industry’s most experienced professionals.”

John Lindle, founder and chief executive officer, also offered his opinion on the recent news, saying, “Our accomplishments in the past two years have been remarkable; a fast-paced journey that has exceeded everyone’s expectations, but our people have maintained their singular focus of exceeding our customer’s expectations seven days a week.

“Two years ago many of us worked for different companies, with different names, in different parts of the country, some even in different industries. Today we are one company, QCSA Direct, the largest independently owned total loss and vehicle solutions company in the U.S.,” he added.

Also referencing the quality of his team, Lindle went on to say, “The perseverance and loyalty of our team has made us what we are today, their dedication and commitment will be the key factor in our continued success.”

QCSA Holdings is one of the nation’s largest independent salvage auction company, partnering with leading insurance companies, automotive institutions and charities to remarket total loss, recovered theft, donation, and low end clean title vehicles to an audience of global buyers.

For more information, visit the company website at www.qcsadirect.com.