Ram Truck Brand, Dealers Kick Off Campaign to Honor Troops
ATLANTA — The Ram Truck Brand joined up with country music act Zac Brown Band late last week to kick off a national letter-writing campaign targeted to U.S. soldiers.
The campaign, "Letters for Lyrics," has the goal of sending 1 million letters to troops deployed around the world.
In exchange for writing a letter to a U.S. soldier, organizers said participants will receive a special compilation CD titled Breaking Southern Ground. This exclusive CD features three all-new songs from Zac Brown Band, as well as music from artists signed to Zac Brown's label, Southern Ground Records: Sonia Leigh, Nic Cowan and Levi Lowrey.
Organizers indicated that letters will be collected at all domestic Ram Truck dealerships and at Zac Brown Band concerts. Individuals interested in writing a letter also can visit any Ram Truck dealership where special "Letters for Lyrics" stationery is available.
Brand officials also noted the "Letters for Lyrics" campaign is part of an integrated marketing campaign for the 2010 Ram Heavy Duty and is supported with broadcast, print, digital and social media efforts running concurrently.
"The Ram Truck Brand is grateful for the commitment and courage that U.S. soldiers give to this country each day," stated Fred Diaz, president and chief executive officer of Ram Truck Brand.
"Our company has been steadfast in its support of America's armed services. We know these letters will help brighten a soldier's day," Diaz continued. "We encourage our employees, suppliers and our customers to visit a local Ram Truck dealership to write or drop off a letter for these soldiers who protect our right to freedom."
Soldiers' Angels, a nonprofit organization, plans to deliver the letters on behalf of the Zac Brown Band and the Ram Truck Brand. Soldiers' Angels is a volunteer-led organization with more than 225,000 members providing aid and comfort to the men and women of the U.S. Army, Navy, Marines, Air Force and Coast Guard, along with veterans and their families.
"By standing wingtip to wingtip, the Ram Truck Brand, Zac Brown Band and Soldiers' Angels will be able to help build morale to heroes in combat zones 1 million fold," stressed Soldiers' Angels founder and president, Patti Patton-Bader.
"We are truly grateful to the Ram Truck Brand and Zac Brown Band for their help in ensuring that our heroes know they are loved and appreciated," Patton-Bader stressed.
"This unique endeavor is derived from respect and admiration, from both the Ram Truck Brand and Zac Brown Band, for the men and women in the military," said Marissa Hunter, head of Ram Truck Brand communications. "It is our hope that these letters serve as a source of appreciation and comfort."
The Zac Brown Band recently traveled to the Persian Gulf to shoot a music video and perform for military personnel stationed there. That trip pushed the band to participate in this campaign.
"We've had several opportunities to perform for the troops over the past year, and each time we were deeply inspired by their positive attitudes and dedication to protecting our country and preserving our way of life," Brown indicated.
"We were so moved that we knew we needed to recognize their efforts in a big way. Our hope is that by combining our experience overseas, our music, and the good people at Ram Truck Brand, we will be able to rally a movement of support for our brave service members abroad," he concluded.