ORLANDO, Fla. -

Five leading auto industry strategists are teaming up this winter for a one-day training event designed to help dealers boost productivity and profit throughout their stores.

The lineup of “The Best Training Day Ever” includes Dave Anderson of Learn to Lead, Jeff Cowan of Jeff Cowan’s Pro Talk, Paul Faletti of NCM Associates, Alan Ram of Proactive Training Solutions and Joe Verde of Joe Verde Training.

It is set for Feb. 8 in Orlando.

EasyCare is a co-sponsor, along with NCM, Covideo, as well as Shell Lubricants and their Quaker State and Pennzoil brands.

“We are excited to be involved in the ‘Best Training Day Ever’ with the most highly respected trainers in the industry,” says Larry Dorfman, chairman and chief executive officer of EasyCare.

“When the idea of the most extraordinary day of training and information  unique to the automotive business was presented to us, we did not hesitate,” said Dorman. “ EasyCare is committed to giving dealers more. More customers, buying more, more profitably… and the ‘Best Training Day Ever’ is an obvious fit to that commitment.”

More information can be found at www.besttrainingdayever.com.

Editor’s Note: EasyCare, one of the co-sponsors of the event, is the administrator of the CarMark Certified Pre-Owned program, which is owned by Auto Remarketing parent company Cherokee Automotive Group.