Data and technology services provider Acxiom has joined forces with automotive shopper identification platform Client Command in a partnership designed to help the auto industry connect with in-market buyers at the right time, in the right way.

The collaboration gives Acxiom access to Client Command’s patented Active Shopper Network platform, which the companies said allows automotive brands to recognize and reach shoppers in the moments that matter most.

“With this partnership, OEMs can identify active shoppers in real time, empower their dealers to craft tailor-made messaging and ultimately improve the car-buying experience for shoppers,” Client Command president and CEO Jonathan Lucenay said. “This isn’t guesswork or modeling. It’s verified behavior from real people making real decisions.”

As car shoppers browse the web to research vehicles, compare features and read reviews, ASN detects when and where someone is showing high-intent signals, the companies said, then updates their intensity score in real time without compromising personal data so brands can deliver offers and experiences to those most likely in market.

In a news release, Acxiom called it “a step toward smarter engagement, better customer journeys and stronger OEM-dealer alignment.”

The Active Shopper Network’s intent-based audiences will be available to clients of Acxiom and its parent company IPG through Interact, IPG’s artificial intelligence-powered end-to-end marketing platform, giving them access to in-market signals for insights, analytics and activation across the advertising ecosystem.

“This is about relevance and respect,” Acxiom chief product and technology innovation officer Keith Camoosa said. “We believe marketing should feel like a helpful nudge, not noise. By using responsibly sourced behavioral signals, we’re helping OEMs meet consumers with better timing, more value and far less waste.”

The partnership offers:

In-market signals: Client Command said ASN analyzes more than 60 billion web pages monthly and observes behavior from more than 250 million consumer profiles to identify active vehicle shoppers.

Shopper intensity score: Shoppers are ranked based on recency, frequency and depth of shopping activity.

Make/model consideration: Up to five vehicle makes and models are identified per consumer based on their shopping behavior, which the companies said provides insight into purchase intent, brand affinity and cross-shopping, and enables personalized messages and offers.

Privacy-compliant identity resolution: Anonymous site visitors can be resolved in real time via Acxiom’s Real ID, with appropriate transparency and choice, to deliver personalized lead attributes while remaining compliant with CCPA and other data privacy standards.

The system includes batch delivery for CRM, email nurturing or dealer follow-up, and a real-time API for personalized website content, programmatic ads or call-center routing.

Acxiom and Client Command said they plan to expand the Active Shopper Network framework into other categories, such as financial services, insurance and travel.