ALEXANDRIA, Va. –

The American International Automobile Dealers Association (AIADA), along with Cox Automotive, will host a free AutoTalk webinar on April 18 to discuss best practices for hiring and retaining dealership employees.

The upcoming talk will feature Nicole Ashe, Cox Automotive’s vice president of talent, diversity, and culture.

AIADA said Ashe would expound on the following list of topics.

  • How to hire the best in class through recruitment and staffing
  • How to employ a fast track to sales and service with an onboarding/new hire program
  • Make it stick with dealership culture resulting in better retention and less turnover
  • Grow from within through continuous development, cross-training, and leadership development

“Hiring is an elimination process, not an inclusion process,” AIADA said in a news release. “When dealers are disciplined about hiring it changes their dealership culture.”

A dealership with 55 employees, employee turnover cost can reach about $400,000 a year following search and training expenses and any lost sales and service business, according to AIADA.

The first edition of the webinar will be hosted on April 18 at 10 a.m. EST. To register, click here. To register for the second webinar at 4 p.m. EST, click here.