More resources are being pushed into making the car repair business better.

ATI, a coaching, training, and consulting organization for independent automotive repair and collision shop owners, recently launched Automotive+ Reach. The online training program is designed to empower mechanical and collision shop owners to leverage Google’s capabilities and the broader internet to drive customer engagement, boost traffic, and ultimately increase sales.

ATI highlighted the Automotive+ Reach program spans six months and includes 10 expert-led sessions delivered every 18 days.

These sessions are geared to offer an abundance of insights and actionable strategies to promote sustained business growth.

ATI said participants will benefit from comprehensive guidance on optimizing their Google Business Profile, creating impactful Google posts and images for enhanced organic engagement, mastering Google Performance Analytics, and converting online visitors to paying customers.

“This initiative is crafted to equip shop owners with the knowledge necessary to excel in the continuously evolving digital marketplace,” ATI chief operating officer Ron Greenman said. “With our expert guidance, shop owners will enhance their visibility, strengthen their brand, maintain relevant, and ultimately increase their profitability.”

For more information about Automotive+ Reach, send a message to [email protected].