CLEARWATER, Fla. -

AutoLoop has launched new point-of-sale program designed to use a dealership’s service customers to ramp up new-vehicle sales.

The  new program, Auto XChange, is an extension of the company’s AutoLoop Quote product.

Here’s how it works:

While Quote works to compare the type, condition and payments of the customer’s current vehicle to generate a personalized trade-inquote, Auto XChange is a package of marketing materials that “grabs customers’ attention, engaging them with branded messaging about the possibility of early trade-in,” the company explained.

The Auto Xchange package includes posters, table tents, mirror hangers and handouts. Dealers can also opt in for customer pieces including banners of freestanding signage.

“Service customers represent an outstanding yet often untapped opportunity for dealerships,” said Matt Rodeghero, AutoLoop chief product officer. “Auto XChange speaks directly to that audience, making customers aware that a dealer has attractive trade-in offers, and that trading up might be a viable option.”

“Auto XChange creates excitement and interest in new vehicles among people who typically aren’t looking for a new car,” he added.

John Bottone, AutoLoop vice president of sales, also asserts that dealers should focus on low monthly payments when chatting with service customers about a potential new-car purchase.

“Today’s vehicle shoppers focus more on monthly payments than the total purchase cost,” said Bottone. “The service drive is the perfect place for dealers to appeal to this type of thinking.”

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