automotiveMastermind, also known as aM, said Thursday it has launched a product that will allow dealers to reach out to consumers in their portfolios who have a vehicle with an open recall.

Dealers will be able to view open recall data and then connect with the customer to schedule a repair appointment.

The data will be located in the company’s automated sales and marketing platform known as Mastermind.

If a customer’s vehicle has an open recall, an “R” will be marked next to the customer’s profile line.

“This update further enables dealers to provide value to their customers, becoming trusted vehicle advisors and showing customers their safety and vehicle’s value is top of mind,” automotiveMastermind vice president of product Aaron Baldwin said in a news release.

“Vehicle inventories remain low, so helping dealers enhance opportunities to communicate properly to their customers remains our top priority. Adding recall data to Mastermind creates an additional opportunity for dealers to drive customer loyalty, vehicle acquisition and sales opportunities.”

Dealers can use Mastermind to see the recall title, description and the fix, along with salesperson talking points around safety risks.