LAWRENCEVILLE, Ga. -

Coinciding with the NADA Convention & Expo, Black Book formed a distribution agreement with ProMax, which the companies think will help expand the footprint of the new Bullseye Prospecting turnkey platform for dealer marketing campaigns.

Under the agreement, the companies explained ProMax will market the Bullseye Prospecting platform to its network of dealers throughout the United States. Powered by data from Black Book, Bullseye Prospecting is designed to reduce and consolidate the many different touch points involved in the development and execution of a customer campaign.

In early tests, officials indicated Bullseye Prospecting yielded impressive results, helping dealers consolidate their marketing efforts while lowering their cost per car sold overall.

Black Book acknowledged that dealers and their marketing partners often work with several different vendors; all who add to the overall cost of production after markups are taken into effect. Bullseye Prospecting is designed for seamlessly leveraging economies of scale for data coming from DMS, consumer, incentives, and vehicle equity and valuation sources.

The program also can leverage partnerships with photo and printer vendors for direct marketing collateral.

“In today’s automotive industry, dealers are looking for every opportunity to grow margin for their bottom line, especially as profits tighten on vehicle sales,” said Jared Kalfus, senior vice president of sales at Black Book. “Bullseye Prospecting helps drive costs out of their marketing campaigns, and ProMax will help distribute this important resource throughout the dealer community.”

ProMax chief operating officer Shane Born added, “ProMax had the opportunity to conduct an early trial of Bullseye Prospecting and the initial testing produced great results for those dealers involved.

“Bullseye Prospecting will change the way dealers plan and executive customer campaigns, with an eye toward efficiency and cost reduction,” Born went on to say.

To schedule a demo of Bullseye Prospecting, call Black Book at (855) 371-7531 or visit BullseyeProspecting.com.