CarMax is ready to go the extra mile to acquire inventory.

All the way to the seller’s front door.

The national used-car retailer is now offering at-home pickup service, allowing consumers nationwide to sell their vehicle without leaving their home or office.

The company also introduced Offer Watch, a new tool that helps customers track their car’s value over time to choose the right time to sell. Vehicle owners provide vehicle information and mileage and receive monthly updated value estimates based on current market conditions, projected mileage and recent offer data.

The Offer Watch dashboard is designed to help customers monitor trends and see how their car’s offer changes, helping them budget for their next purchase or understand a future trade-in.

In a news release, CarMax said the combination of the new offerings build on its appraisal experience — potential sellers can get an online offer in two minutes or less, valid for seven days, the company said — giving customers more control over how and when they sell their car.

The pickup service is available to the majority of customers nationwide. CarMax is also offering express drop-off at its more than 250 locations nationwide, which the company said gives its customers the option for a quick in-store transaction in under 30 minutes. Once the in-store sale is complete, customers can choose to receive a free Lyft ride home within 60 miles of the drop-off location.

“At CarMax, we believe that selling your car should be simple, transparent and stress-free,” regional vice president and general manager Jaime DeJesus said. “With at-home pickup, we’re taking that commitment even further, bringing the experience directly to our customers’ doorsteps. We know their time is precious, and this service gives it back to them. It’s convenience, control, and confidence — all on their terms.”

Basketball stars hold court in new ad campaign

The at-home pickup option is one of the tools featured in CarMax’s new “Wanna Drive?” ad campaign, featuring pro basketball stars Donovan Mitchell and Paige Bueckers.

In Mitchell’s spot, the Cleveland Cavaliers guard sells his car “Spida style” — a reference to his nickname — receiving a quick online offer and scheduling an at-home pickup, then finishes with a flourish on the drums.

“I like taking control on the court, and the same goes for buying or selling a car,” he said. “CarMax lets customers do it all on their terms. And when the deal’s done, find me a pair of drumsticks to celebrate the W with a solo.”

Bueckers, a rookie star for the WNBA’s Dallas Wings, shops for her next ride in her ad with help from CarMax’s AI-powered virtual assistant, Skye, completing paperwork from her new home in Texas before finishing the process in person with express pickup.

The ads also include the CarMax House Band, introduced earlier this year.

In both ads, company said, the message is clear: The customer is always in the driver’s seat.

Bueckers said working with CarMax is “such an incredible opportunity. I’ve always admired how CarMax celebrates WNBA athletes and ensures our personalities shine through their ads, so being part of that roster of basketball stars is such an honor.

“I loved that this campaign both celebrated my new life in Texas and showed how CarMax’s technology and flexible options make buying a car so easy.”

CarMax is the official auto retailer of the NBA and WNBA and a longtime partner of both leagues. The company said it has CarMax has scaled its commitment to women’s sports more than tenfold since 2020 and, as a WNBA Changemaker, has supported initiatives to boost the league and its athletes.

The retailer is also a presenting partner of Amazon’s new show NBA on Prime Pregame.

“Paige and Donovan are more than elite athletes,” CarMax chief marketing officer Sarah Lane said. “They are cultural leaders whose talent, drive and authenticity inspire their millions of fans.

“Just as these incredible athletes lead on the court with skill and confidence, CarMax is proud to deliver the most customer-centric car-buying and selling experience in the industry. Together, we want to show what it looks like to drive the game and put the customer in control.”

The spots are currently airing during sports broadcasts on ABC, CBS, ESPN, Amazon Prime and Peacock, as well as on YouTube, Meta, TikTok and other platforms. Bueckers and Mitchell will be participating in personal appearances, community engagements and other events to connect with fans.