CarMax is shifting gears with its brand.

The national used-car retailer has introduced a new tagline — “Wanna Drive?”— moving on from the familiar “The way car buying should be,” which it has used for more than 20 years.

In a news release, the company said the new tagline “brings the omnichannel experience to life” and reflects CarMax’s commitment to putting the customer in control and making the car buying or selling process more empowering.

“CarMax is entering a bold new chapter and we’re ready to share it proudly with the world,” chief marketing officer Sarah Lane said. “This is a defining brand moment, one that transcends a single campaign. Our new brand positioning celebrates what customers love most about shopping with us: feeling empowered to do it their way.

“We’re bringing fresh energy to our brand while staying true to what has always set us apart — honesty, integrity and innovation.”

The focus is squarely on spotlighting the omnichannel experience, which CarMax said it’s been refining for years, allowing customers to buy online, in-store or switch between the two.

The new branding is being launched with an ad campaign showing CarMax customers feeling so confident and in control “it’s as if they have their own personal band hyping them up at every step of the process.”

In the spots, created in partnership with agency 72andSunny Los Angeles, the “CarMax House Band” follows customers throughout their car-buying and -selling journeys, singing feel-good anthems that celebrate every step — “appearing as the physical manifestation of confidently owning the process,” the company said.

The band consists of the comedy trio Wolves of Glendale — Tom McGovern on keyboard, Ethan Edenburg on guitar and vocals, and Eric Jackowitz on drums — along with saxophonist Marta Tiesenga and bassist/multi-instrumentalist Jay Hemphill.

“Partnering with CarMax to launch an entirely new brand platform has been one of those dream collaborations — a joyful blend of ambition, trust and fun,” 72andSunny Los Angeles group creative director Maddie McDowell said. “Together we reimagined every touchpoint to reflect a bold promise: the customer is in control here.

“The new tagline, ‘Wanna Drive?’ says it all. It’s not just an invitation — it’s a mindset. This is a brand tossing over the keys and saying, ‘So, how do you want to do this?’”

CarMax said the spots will debut in a phased rollout across channels including linear TV, streaming, social, digital and audio, are one piece of a “larger ecosystem” that also includes “influencers and potential activations and cultural moments.”