CBT Live features Cherokee Media Group with look toward Used Car Week 2026
Cherokee Media Group's Bill Zadeits, center, with Bridget and Jim Fitzpatrick of CBT News. Screenshot courtesy of CBT News.
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Cherokee Media Group president and Used Car Week chair Bill Zadeits was a guest on Friday’s CBT Live to elaborate about the company’s new media and content partnership with CBT News involving the industry-leading conference.
Earlier in the week, CBT News and Cherokee Media Group rolled out their partnership that brings together one of the automotive industry’s leading used-vehicle events with CBT News’ dealer-focused media platform to expand coverage and extend the conversations taking place at Used Car Week to a broader audience of automotive professionals.
Watch what Zadeits along with Jim and Bridget Fitzpatrick of CBT News discussed about Used Car Week 2026, which is taking place Nov. 16–19 at the Manchester Grand Hyatt in San Diego, in the episode available in the window below.
