AUBURN HILLS, Mich. -

On Monday, more than 2,600 dealers from the U.S. and around the world convened in Las Vegas to attend Chyrsler Group's 2012 Dealer Announcement Show.

The company noted that more than 80 percent of Chrysler's NAFTA region dealers were joined by many of their counterparts in Europe, Asia-Pacific and Latin America as well as leading suppliers, which together made up 6,000 attendees from 51 countries. 

And dealers in attendance represented more than 90 percent of Chrysler Group sales in the U.S., the company noted.

And what was revealed at the Las Vegas event?

Chrysler, Jeep, Dodge, Ram, SRT, Fiat and Mopar dealers were privy to a preview of 66 future products, presented by chairman and chief executive officer Sergio Marchionne, and attendees could also and inspect many of the forthcoming models in a Product and Technology Salon. Moreover, all the brand CEOs addressed the dealer gathering.

"We are less than two years away from having an almost completely rejuvenated product lineup compared to what we could offer customers when we began this journey in June 2009," Marchionne told the dealer gathering in his keynote address.

And just two years ago at a similar event in Orlando, Fla., the company noted that 29 future vehicles were revealed to dealers.

"We last got together in such large numbers some two years ago in Orlando, in what were at the time some very different circumstances," Marchionne said.

"The leadership team and I promised to deliver all the products we had shown you that day and to execute all the development plans we had talked about, at competitive quality levels and with adequate marketing support, in exchange for your commitment to deliver our growth objectives, to comply with our dealer standards, to invest in our brands and to adopt commercial practices that treat our products and our customers with the dignity they deserve," he continued.

"I want to express my sincere appreciation to you for upholding your end of the bargain," he told the dealers. "You did so, despite the hard times and the uncertainty that surrounded our fate."

Also commenting on the company’s recent success, David Kelleher, chairman of Chrysler Group's 2012 National Dealer Council, noted the dealers are taking a moment to celebrate, but then it's right back to work.

"Two years ago, we had been through very difficult times, so we were very cautious and the meeting was very businesslike," Kelleher said.

"Trust is earned and today we have a productive, respectful relationship. We now have two years of accomplishments underneath us and both parties are resolute in accomplishing a great deal more,” he added.

Marchionne also told the dealers they are vital to Chrysler's success and that he deeply appreciates the work they have done to help the company reconnect with its customers, the company shared.

"I speak for our entire team when I say that I understand, and value, all you have done to help us transform Chrysler," Marchionne told the dealer gathering. "My ambition today is to renew our promises to each other as we embark on the next leg of this journey."

Wrapping up his speech, the CEO also noted told the dealer group, Chrysler is back, stronger, more dynamic and more creative than ever.

"This is what we do. We build cars and trucks — solid beautiful vehicles that customers want to buy," he said.

The new vehicles that dealers saw today "represent our firepower for the years to come," he said. "We are moving at breakneck speed because the intense competitive environment demands it. We have created a lean organization for speed as well as accountability."

Chrysler's leadership team has embraced a performance culture that "allows us to respond swiftly to opportunities and make decisions faster than before," Marchionne said. "But outstanding products, with great design and world-class quality, will not be enough by themselves to guarantee success."

"We cannot afford to stop now, we cannot afford to rest," Marchionne said. "We need to stay focused and engaged in order to remain on track. We need to continue to execute."