COOPABLE has a new partner to cooperate with.

The management company has joined with Lotlinx in a collaboration designed to enable dealers to use COOPABLE’s service to apply eligible manufacturer co-op funds toward Lotlinx’s inventory management platform and tools.

Through the partnership, COOPABLE will fully manage co-op approvals, claim submissions, compliance documentation and reimbursement tracking, the companies said in a news release, adding the alliance will help dealerships get inventory in front of buyers faster and in turn accelerate sales.

The experience for dealers is designed to feel turnkey. They can still use Lotlinx’s machine learning and data intelligence to predict and act on inventory risk through VIN-specific strategies, but they won’t need to gather supporting documentation, submit proof of performance or track reimbursement status, as is typically required to access OEM co-op funds.

Approved funds will flow through standard OEM reimbursement channels, allowing dealers to activate Lotlinx campaigns while COOPABLE manages the compliance and submissions behind the scenes.

The partnership went live on March 1. COOPABLE said it is currently onboarding participating Lotlinx dealers.

“The co-op process can be time-consuming and nuanced, especially across different OEM programs,” COOPABLE CEO Mark Baruth said. “Our partnership with Lotlinx removes that burden from the dealership. COOPABLE handles the approvals, submissions and compliance on the dealer’s behalf.”

While Lotlinx already participates in turnkey co-op programs with some manufacturers, the partnership with COOPABLE is designed to expand co-op accessibility to brands with which dealers must manage documentation and submissions themselves.

COOPABLE said that is likely to be particularly meaningful for dealers who have had difficulty securing co-op approval for certain vendors under their OEM marketing guidelines. Lotlinx dealers will be able to use COOPABLE to submit VIN-specific digital spend.

“We’re focused on helping dealers move inventory efficiently,” Lotlinx chief marketing officer Kerri Wise said. “Making co-op easier to access is a practical way to support our clients and remove friction from their VIN targeting efforts. Co-op dollars are available, and with this partnership, it makes it faster and easier for our clients than ever.”