ARLINGTON, Texas –

The National Independent Automobile Dealers Association announced today that Cooper Tire has joined NIADA as the association’s newest National Member Benefit Partner.

Cooper Tire, which is the fourth-largest tire manufacturer in the world, will offer a lucrative tire sales/service member benefit program for NIADA members.

“Cooper is an excellent partner and we are proud to be associated with a company that has such an enduring legacy in the tire industry,” said Scott Lilja, NIADA’s senior vice president of member services. “The exciting products Cooper has launched in recent years have earned important third-party accolades, including ‘Best Buy’ status from Consumers Digest.”

The tire company will offer several programs, including the Cooper Medallion program, which is for dealers who sell Cooper-branded products, and the Mastercraft Century Club, for dealers who sell the company’s associate brand, Mastercraft.

“The new tire/sales service member benefit program will drive new sales and profit to our members, diversify their dealerships’ business models and drive new prospective customer traffic to their stores — all a big win for our members,” Lilja added.