NORFOLK, Va. -

Cross-Sell Reports, a division of Dominion Dealer Solutions, has launched Cross-Sell Interactive, which is an advanced, fully interactive version of its market reports.

The company said CSI builds on Cross-Sell’s existing Market Analysis, Statewide Dealer and Lienholder Summary, and MarketingINTEL reporting solutions.

CSI features customizable charts and graphs, and through these tools users can customize dashboards that highlight key metrics and information. The tool allows dealers to tap into comprehensive charting and graphing of Cross-Sell Reports’ market-based vehicle sales data.

Through the dashboard functionality and its customization flexibility, the user is able to monitor specific areas of interest within a given market — and is able to do so quickly and easily.

“With Cross-Sell Interactive, automobile dealers are given the tools and information to strategically attack their primary market areas. This directly allows for increased ROI and the ability to tangibly measure where their advertising and inventory dollars are best positioned,” said Shane Marcum, general product manager, Cross-Sell Reports.

“Essentially, CSI takes the ‘guessing’ out of the guesswork by supplying dealers with an abundance of data specifically tailored to where cars actually sell in their areas,” Marcum said.

Through competitive tracking and comparison analysis, dealers have the right tools to customize and track competitor sales within a specific market/trade area.  

Dealers can use CSI to pinpoint the top performers in a given area, thus comparing their own performances against top competitors.

Through the Snap Shot report functionality, users are provided high-level analysis on how sellers are performing in any specific market.

Cross-Sell indicated that it displays the data by rank, based on each relevant dealer's sales performance in the market.

And because it is interactive, users can also dive deeper into the underlying data.

Sample reports include: top sellers, top models, top makes, monthly analysis, and MarketINTEL, as well as both statewide sales and lienholder summaries.  

Dominion Adds Tracking Technology to DealActivator

In other news from the company, Dominion Dealer Solutions said today it has embedded tracking technology inside its DealActivator equity mining product.

Through DealActivator’s Health Meter, dealers can track system use at enterprise and individual levels. The new tracking capability lets dealers gauge how often DealActivator is being used and see how that aligns with dealership-wide sales.

Health Meter also can also compare activity against both an individual salesperson’s sales results and the overall performance of the store.

The company said the technology serves as a “human resources tool,” as it aligns the level of sales team effectiveness to the use of DealActivator success metrics.

Health Meter lets dealers know each month if there are any significant drops in usage. This lets the dealer determine if there is anything slowing performance.

Health Meter accomplishes this by distributing a health score to each user. The user can then keep tabs on both individual and dealership-wide health scores.

Dealers can set customized benchmarks and receive automatic notifications when health scores fall below that amount.

“By customizing benchmarks, sending alerts, and monitoring trends, DealActivator’s Health Meter provides user-friendly information on how frequently and effectively dealerships’ sales representatives are using DealActivator,” said Alan Andreu, general product manager of equity solutions at Dominion Dealer Solutions.  

Each dealer has a unique score, ranging from 1 to 100.

“In today’s economy, dealers need every advantage they can secure. DealActivator’s Health Meter allows Dominion customers to secure a competitive advantage by maximizing the ability to reach viable customers,” Andreu said.