Longtime business executive Justin Saye has been named chief operating officer of Dealer Alchemist, the automotive digital marketing company announced.

Saye will oversee daily operations and lead operational strategies to maximize efficiency and productivity across all departments, Dealer Alchemist said in a news release.

“I feel very fortunate to join the world-class team at Dealer Alchemist,” Saye said. “This is a once-in-a-generation company in very dynamic market. We’re in for an incredible journey.”

The company cited his “impressive track record in transformative leadership and strategic innovations,” with expertise in leading global SaaS, cloud and integrated hardware companies in multiple sectors, including AdTech, automotive, utilities, AgTech and defense.

Saye, who holds master’s degrees in business and neuroscience, has driven “transformational growth through strategic leadership and operational excellence,” Dealer Alchemist said, in his various roles.

He led a corporate restructuring as CEO of Origin Utility, achieving sustained 100% year-over-year SaaS growth and international market expansion. As COO of iFoodDS, he led a Series A funding round, doubled revenue and boosted operational scalability for better customer retention, Dealer Alchemist said.

Saye was instrumental in preparing The Trade Desk for its IPO by building a scalable global operations infrastructure, increasing revenue, and led Airbiquity Europe’s deployment of cloud services for 30 million vehicles in 20 countries, according to Dealer Alchemist.

Dealer Alchemist founder and CEO Shean Kirin praised Saye’s experience in executive leadership, SaaS scaling and enterprise value creation, as well as his ability to build high-performing teams and align strategic goals with investor expectations.

“Justin’s expertise scaling companies brings us the right leadership to help us navigate our OEM growth strategically and successfully,” Kirin said.