McLEAN, Va. –

Dealers interested in learning how their stores compare with others across the region and nation now have a bit more time to submit their data for a comprehensive, no-cost industry study.

The deadline to participate in the 2014 NADA-ATD Dealership Workforce Study has been extended to June 30, to provide members of the National Automobile Dealers Association and American Truck Dealers the opportunity to submit their data. 

The comprehensive study provides participating dealers with individual and aggregated peer data, along with national and regional data, on compensation and benefits, retention and turnover, and work schedules and hours of operation. 

The results can help dealers make more data-based decisions on recruiting and retention, NADA said.

“As more and more dealers learn about this study, they don’t want to miss out on the chance to take part and get their hands on information that can help them gain an edge in their market,” said Wesley L. Lutz, chairman of NADA’s Dealership Operations Committee and a new-car dealer in Jackson, Mich. “We want to be sure that all interested dealerships have that opportunity.”

Participation in the study is available exclusively to NADA and ATD member dealerships, at no cost. Participating dealerships will receive a complimentary, customized Basic Report comparing their individual data against data aggregated on a regional and national basis. 

Dealers who take part will also receive a complimentary Dealership Workforce Study Industry Report, which analyzes dealership workforce data for every U.S. region.

For more information, see www.nadaworkforcestudy.com.