DALLAS -

DealerSocket’s DealerFire website and PrecisePrice digital retail platforms earned acceptance into the Genesis Dealer Website Certification Program, marking the 19th OEM certification for DealerFire.

Eight months earlier, the two platforms earned acceptance into Hyundai’s Dealer Website Certification Program.

With the new certifications, the DealerFire website and PrecisePrice digital retail platforms are now available to Hyundai’s and Genesis’ network of U.S.-based dealerships.

DealerFire said it earned acceptance into both programs by completing a thorough selection process to ensure it provides top services, a national reach, and strong automotive industry expertise.

DealerSocket’s PrecisePrice is also available to Hyundai and Genesis dealers. PrecisePrice is a digital retail platform that comes equipped with integrated desking software. DealerSocket, a SaaS provider to the auto industry, said that with the integration, dealers can deliver “penny-perfect” price quotes. Rebates, incentives, and all applicable taxes and fees are factored into the platform’s deal calculations.

At the 2020 NADA show, DealerSocket showed a new integration between PrecisePrice and F&I Express’ network of 160 F&I product providers. The company said that connection extends PrecisePrice’s pricing accuracy. It does that by enabling it to display VIN-specific F&I product rates.

With PrecisePrice, dealers can deliver “an authentic omnichannel buying experience,” according to the company.

That allows car shoppers to engage the platform’s self-desking capabilities online. Then, at a later time or in the dealership’s showroom, they can then save and retrieve their deal.

With the functionality, BDC staffers and showroom salespeople can guide phone-in and walk-in shoppers through the PrecisePrice buying process on a mobile device in the showroom.

Eric Giroux, vice president of product management for DealerSocket’s digital solutions, said earning acceptance into Hyundai’s digital program “cemented an exciting 2019 for DealerSocket’s digital solutions.”

“And we’ve continued that momentum into 2020 with today’s announcement of acceptance into the Genesis program,” Giroux said in a news release.

Giroux said the car-buying journey has evolved.

“Every online interaction is magnified, and consumers are demanding a seamless path to purchase,” Giroux said.

Giroux continued, “DealerSocket’s DealerFire brings years of experience to provide the most seamless car-shopping experience available on the market today. DealerSocket’s DealerFire solutions are the clear No. 1 choice for Hyundai and Genesis dealers.”