NORFOLK, Va. -

Dominion Dealer Solutions announced that it has improved its new-car incentives application and newly partnered with AIS Rebates, a part of Cox Automotive, to deliver incentive data instantly to dealers nationwide.

“Managing the application of pertinent incentives to new car inventory has been a longstanding pain-point for dealers across the country,” Dominion general manager of inventory solutions Shane Marcum said in a news release.

“In forming this strategic partnership with AIS Rebates, Dominion Dealer Solutions resolves this issue for dealers by making incentive data available within our applications, delivering it in an easily accessible interface, and providing an intuitive way for users to quickly apply those incentives to their new-car inventory.”

Dominion Inventory Manager will now have 90 percent to 95 percent incentive availability for new vehicles because of the merger, according to Dominion.

The software offers a streamlined process for dealers to both identify and apply new car incentives to their new vehicle inventory.

Through Dominion’s new-car incentives, dealers can now price inventory based on market analytics as well as incentive availability which Dominion suggests makes pricing more accurate.

Dominion said the improved process offers dealers more efficiency in locating incentives and applying them automatically to any matching inventory.

“Cox Automotive is committed to transforming the automotive retail experience by providing transparent pricing information wherever online consumers choose to shop,” said Brad Korner, general manager for Cox Automotive Rates & Incentives.

“We are pleased to provide our AIS Rebates incentive information to Dominion Dealer Solutions to deliver the most current incentives for dealers to instantly apply to their inventory, simplifying the sales process and increasing customer satisfaction.”