For Edmunds, doing “man on the street” interviews wasn’t enough.

So, the car-shopping platform put an Edman on the street.

Edmunds turned to its latest face-of-the-franchise athlete, Los Angeles Dodgers utility player Tommy Edman, to star in its new advertising campaign, “Edman on the Street,” introducing its upgraded appraisal tool.

The spots showcase the tool, designed to give car owners a free, easy way to discover their vehicle’s value and receive up to three real offers to sell or trade in their vehicle. While the ads are running exclusively in Los Angeles and the Southern California area, Edmunds said the appraisal tool is available nationwide.

In the ads, Edman visits familiar LA locations, including Dodger Stadium, Echo Park Lake and a taco stand, to show Angelenos how simple it is to check their car’s value and get real offers through Edmunds.

“‘Edman on the Street’ is a true reflection of the LA spirit — heart, hustle and hometown appreciation,” Edmunds senior vice president of marketing Alison Steinlauf Anziska said. “Partnering with Tommy Edman isn’t just a clever play on our brand name. It’s an authentic alignment with a local hero who represents the standard for reliability and versatility, values we share in our mission to empower consumers with trusted and personalized car-shopping guidance.”

Edman was traded to the Dodgers during the 2024 season and became an instant Los Angeles hero in the playoffs. He was named MVP of the National League Championships Series, hitting .407 with a team-record 11 RBI, including a two-run homer and four RBI in the series-clinching win over the New York Mets.

“Teaming up with Edmunds for my biggest brand collab yet has been a pretty special way to kick off my first full season in Dodger blue and deepen my connection with fans and the broader LA community,” Edman said. “Edmunds has a great reputation for being super helpful and reliable. They’re like the superutility player of the car world.”

The ad was inspired by interviews made popular by late-night TV shows and man-on-the-street comedy — quick cuts and social-friendly, with LA personality. Edman interacts with real-life fans who identified him during the shoot and expressed interest in participating in the commercial.

“Meeting real Dodgers fans on the streets of LA and inviting them to be part of the shoot made the experience feel super personal,” Edman said. “It was the perfect backdrop to highlight what Edmunds is all about: helping people make smarter car decisions without the hassle.”

The spots, created in collaboration with creative studio SixTwentySix and directed by Kate Adams, are featured exclusively on Meta and Google platforms in the greater Los Angeles area.

“Tommy’s easygoing, grounded presence brings a warmth and sincerity that perfectly reflects the Edmunds brand,” Adams said. “That authenticity comes through on camera and makes the whole campaign feel relatable and distinctly local.

“The cinematography embraces golden-hour warmth, palm-tree backdrops and iconic LA textures to dial up the Dodger pride and post-world championship glow.”

In a news release, Edmunds said the “Edman on the Street” campaign reflects the company’s core belief that buying or selling a car becomes a more enjoyable and less stressful experience with the right tools and guidance.

Edmunds survey data showed consumers are actively adjusting their car-shopping behaviors in response to uncertainty in anticipation of potential tariff-driven price hikes. Determining the accurate value of a trade-in can provide car shoppers added confidence to make a smart decision on their next purchase, whenever the timing is right.

“By providing the opportunity to compare multiple offers in one place, Edmunds puts car owners in the driver’s seat, giving them the confidence to understand what their car is worth and the power to choose the best path forward in their shopping journey,” Anziska said. “That same sense of trust and ease is what makes Tommy Edman such a natural fit for this campaign.”