ST. LOUIS -

Enterprise Car Sales debuted its first-ever television commercial on Monday as part of a broader campaign geared to highlight the Enterprise brand as a total transportation solution.

The company indicated the commercial focuses on the ease of a negotiation-free used-vehicle buying experience, a strategy Enterprise began in 1962.

With approximately 130 locations nationwide, Enterprise Car Sales features more than 120 makes and models of high-quality, late-model used vehicles ranging from luxury cars to cargo vans, SUVs and economy cars.

Enterprise wants to provide a unique buying experience with a guaranteed repurchase policy. In addition, Enterprise offers clean, well-maintained vehicles generally priced below Kelley Blue Book.

Mike Bystrom, vice president of car sales, said the haggle-free pricing on these vehicles is meant to enable Enterprise Car Sales to focus on the customer experience, not the vehicle price.

“This advertising campaign reminds customers that they receive the same high level of service from Enterprise, whether they’re buying or renting a car,” Bystrom said.

“In fact,” Bystrom added, “many credit unions refer their members to Enterprise Car Sales.”

For the first six months of this year, Enterprise reported a nearly 20 percent year-over-year increase in used-vehicle loan volume with its local credit union partners, generating $224 million from January through June.

The Enterprise Car Sales 30-second television spot is launching during the ABC, CBS and NBC primetime television lineups.

A preview of the spot is available on the Enterprise YouTube channel and can be viewed below.

For more information about Enterprise Car Sales, visit www.enterprisecarsales.com.

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