NASHVILLE, Tenn. -

Improved marketing resources — in not one but two languages — is the goal of Strategic Marketing Alliance in announcing a new satellite office to open this quarter.

SMA Alliance Inc. announced on Monday that it will open a satellite office in Tampa, Fla., in the fourth quarter of 2012, to focus on the company’s work with larger automotive manufacturing clients and automotive groups.

Also, SMAA said it will employ bilingual employees to assist the large number of Spanish-speaking buyers and dealers in the automotive market. The company cited data from Polk projecting Hispanic buyers will spend $18 billion on new vehicles this year, accounting for 24 percent of growth in new-vehicle sales.

Company representatives are currently seeking an appropriate facility in Tampa offering not only an employee-friendly atmosphere, but the adaptability to house the firm’s rapidly-growing IT workforce, considered crucial to SMAA expansion.

The new Tampa facility will house the entire SMAA IT division, from its employees to the company’s server farms.

“SMAA’s expansion in the Florida region will provide our client dealers with centralized IT support and maintenance so that we are able to provide the excellent level of service expected from us as we add new dealers and manufacturers to our client database,” said chief executive officer Timothy Stephens. “By centralizing our IT division, SMAA will be able to handle even more clients’ marketing needs. By staffing bilingual representatives, we will increase our expected market reach.”