Work Truck Solutions saw the need for a new executive position, so the commercial vehicle specialist filled the role with a professional whose career includes time with TrueCar.

On Tuesday, the company said Alex Young has joined Work Truck Solutions as its first chief product officer to emphasize a continued commitment to innovation in the commercial vehicle ecosystem.

Young brings 12 years of automotive experience, most recently from TrueCar, where he played a pivotal role in scaling the platform from a startup to a publicly traded company.

The company highlighted Young’s expertise in driving digital automotive marketplaces makes him an ideal leader to accelerate growth within Work Truck Solutions’ Comvoy offering and expand the company’s overall product strategy.

“Alex’s deep understanding of automotive marketplace dynamics and user-centric designs will be transformative for the next steps for our organization,” Work Truck Solutions CEO Aaron Johnson said in a news release.

“His proven ability to create platforms that connect buyers and sellers efficiently aligns perfectly with our mission to continue to revolutionize the efficiency and effectiveness of the commercial vehicle life cycle.”

At Work Truck Solutions, Young will focus on enhancing Comvoy’s user experience, with plans to introduce personalized features, enhance mobile interfaces, and develop additional tools for commercial vehicle buyers. His strategy includes leveraging data analytics to provide more targeted, meaningful content for fleet operators and business owners.

Additionally, Young will have product responsibility for dealership SaaS offerings, with an eye toward further expanding the company’s deployment of tools such as EZ Order and CV Showroom, while keeping the B2B buyer experience as the cornerstone of future efforts.

“Our goal is to build on the capabilities Comvoy has today, and further our position as the most comprehensive, user-friendly commercial vehicle marketplace,” Young said. “We’ll be looking at implementing shopping tools, reliability scores, and personalized recommendations that simply don’t exist in this space today.”