GM merges US CPO program with CarBravo
Image courtesy of General Motors.
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General Motors said Tuesday it is merging its U.S. Chevrolet, Buick and GMC certified used programs into the CarBravo program starting June 2.
GM informed its dealers of this news Tuesday.
CarBravo will be the automaker’s sole CPO program for Chevy, Buick and GMC dealers in the U.S., while Cadillac will continue running its own independent CPO program. GM Canada will continue to run its traditional CPO program.
Through CarBravo, Chevy, Buick and GM dealers in the U.S. will be able to certify both GM and non-GM vehicles.
“This is not the launch of a new program, but an evolution of one that has been in market for more than three years,” GM said of CarBravo.
The certified pre-owned market itself has evolved, the automaker points out in a news release. CPO may have started some 30-plus years ago with a focus on late-model vehicles coming off lease, but the landscape today is one of much older vehicles. And one with much of the purchasing process done online.
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“Shoppers now expect the used vehicle experience to match the rest of their digital lives: always-on, transparent and convenient,” GM said in a release. “They want more choices across more price points, plus the confidence that comes from buying a vehicle that’s been thoroughly vetted and backed by a brand they trust.
“CarBravo is GM’s answer. It gives dealers the confidence to stand behind a greater catalog of vehicles on their used lot and provides customers the freedom to choose how they want to shop — online, in-store or a mix of both — all with access to some of the best warranty coverage in the used car industry.”
CarBravo allows shoppers to complete much of the process online and then conduct the test-drive, trade-in and complete the process at the GM dealership.
Vehicles in the CarBravo program, whether they’re from a GM brand or not, undergo inspections and reconditioning, and include roadside assistance and access to GM’s service network nationwide.
CarBravo includes two tiers:
— Bravo Tier: Vehicles up to 10 years old with fewer than 100,000 miles are eligible. It includes a 12-month/12,000-mile bumper-to-bumper limited warranty that kicks in when the original OEM warranty expires.
— Budget Tier: Vehicles 10-15 years old with 150,000 miles or less are eligible. It includes a 30-day/1,000-mile powertrain limited warranty. The automaker notes that this tier, “extends GM-backed confidence to older, higher-mileage vehicles that are often sold ‘as-is’ elsewhere.”
Since the program was launched in 2022, there have been more than 200,000 units sold through the CarBravo program.
GM said the CarBravo program sold 2.3 times as many vehicles in January as the traditional Chevrolet, Buick and GMC CPO program.
There are over 750 dealers throughout the U.S. utilizing CarBravo.
John Fitzpatrick, who is senior manager of CarBravo Certified Used, will continue to lead the CarBravo program.
Auto Remarketing caught up with Fitzpatrick at NADA Show 2026 last month, where he discussed “evolution” of CPO programs, among other topics.
“These certified programs, when they were invented 30 plus years ago, were really an outlet to help bring customers back to the store,” Fitzpatrick said. “And we think we’re taking that now to another level” by giving dealers more opportunities to retail what comes in on trade.
“Don’t wholesale it. Keep it in your dealer inventory, and now you have a better chance of even making more revenue out of it,” he said.
Fitzpatrick later added, “ a lot of dealers looked at (it as), ‘when I took in a Ford or I take in a Toyota or a Honda, I don’t sell that, so maybe my best avenue would be to wholesale it down to either my wholesaler or down the street to the Toyota store or the Honda store.
“Now, they look at it and say, ‘Well, hold it. I inspect it, I’m going to make that revenue on the inspection, and now I have an opportunity to put a warranty on it, so now I can talk to the customer about peace of mind.’ And a lot of times, we’ll come in and we’ll do APR offers and things like that. So now, they have an APR offer that traditionally a Toyota store may not have available to them.
“The Chevy store can now offer a lower APR,” he said. “So, again, it makes it, it makes those trade-ins more valuable and gives them a reason to pause … because you never make as much money in a wholesale than you do in a retail deal.”