AutoTechIQ announced it has hired Justin Goins as chief sales officer to oversee national sales strategy, channel partnerships and revenue expansion initiatives.

The provider of digital vehicle inspection optimization and repair shop performance software said Goins brings extensive experience in automotive technology sales and leadership, having built and led sales teams focused on driving performance improvements for independent repair shops and multi-location operators.

Justin Goins

“Justin’s deep understanding of automotive shop operations and sales execution makes him the best addition to our leadership team we could ask for,” AutoTechIQ founder Uwe Kleinschmidt said. “As repair facilities continue adopting advanced digital inspections, the need for strategic implementation and performance-focused solutions has never been greater.”

Kleinschmidt started AutoTechIQ in 2022 to help automotive repair facilities maximize the operational and financial impact of their digital vehicle inspection process. The company’s products include BizMapIQ, a suite of competitive visibility and marketing intelligence tools; JobViewIQ, declined service tracking with integrated training insights; TechAidIQ, AI-powered inspection image optimization; and AutoQuoteIQ, an automated estimator designed to increase efficiency and approval rates.

“AutoTechIQ is uniquely positioned in the market,” Goins said. “The company goes beyond software by helping shops operationalize transparency and strengthen customer trust through a refined DVI process. I’m excited to support shop owners nationwide as we continue scaling.”