HookLogic, Carfax Team for ‘Happy Outcomes’ in Used
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NEW YORK –
Turning online shoppers into on-the-lot buyers is the goal, as two companies team up to help dealers boost sales.
Dealers subscribing to Carfax can now offer their prospective buyers access to Carfax Vehicle History Reports within HookLogic products Web2Show and Lead2Show, HookLogic has announced.
Links to Carfax Reports can be sent within the customer confirmation page and emails, an enhancement HookLogic officials say can help engage more potential buyers and provide the information they need to buy their next used car.
“Carfax and HookLogic are committed to helping dealers turn online shoppers into on-the-lot buyers,” said Larry Gamache, communications director at Carfax.
“With HookLogic’s AutoHook, our mutual customers can make sure the vehicle history information used-car buyers want to see is readily available to them,” he said.
The company cited research showing that used vehicles turn an average of 15 days faster when a Carfax Report is available to prospective buyers.
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“AutoHook already drives 30 percent of prospective leads into the showroom, twice the national average,” said HookLogic Automotive president David Metter.
“Giving those leads access to Carfax will make the leads even more qualified,” he said. “By saving everyone’s time, this partnership will lead to the happiest outcomes.”
