CARY, N.C. -

Close to 200 dealers and managers registered for this week’s Auto Remarketing Training Series Webinar to gather information on critical Web-oriented topics in session lasting less than an hour.

Now dealers everywhere can learn the details about the unique reach of Kelley Blue Book’s vehicle listings on its shopping website, how Carfax’s new service drive program can push leads toward numerous store department and vAuto’s explanation of why it’s important to know the difference between search result pages and vehicle display pages.

It’s all available via a recording of the latest ARTS session available here.

The Webinar began with Rob Lange, national sales training director at KBB and his presentation titled, “Turn on the Power of Blue with KBB.com.”

“And only a small portion of our audience  — about 2 million — also visit AutoTrader.com within any given month,” Lange noted. “So, if you want your inventory in front of more shoppers, you should be thinking about KBB.com in your strategy because we have a large number of people aren’t reaching on other sites.”

Continuing the session was Jay Luna, senior data acquisition specialist at Carfax, with his presentation titled, “New Tools to Boost Sales and Service Revenues & Increase Car Counts at No Cost.”

“Branding on the Carfax report turns cars into electronic advertising for your facilities. Records appear on the Carfax report for every vehicle you service, directing Web traffic to your unique URLs and putting you in control of the content and customer experience,” Luna highlighted.

The Webinar wrapped up with Bill Reidy, vAuto’s director of sales, asking dealers about search result pages (SRP) and vehicle display pages (VDP) in his presentation titled, “Driving Used Vehicle Profitability Through Consumer Demand.”

Reidy wondered, “If I asked you this month, how many SRPs are you tracking for your dealership and more importantly how many VDPs do you receive at your dealership on your used cars, could you answer?

“If you can, that’s well on the road to understanding how consumers shop,” he responded. “If you cannot answer those questions, I really ask you to think about your strategy from an online perspective.”

The recorded Webinar along with the slide presentation from Lange, Luna and Reidy all can be found here.