Lotlinx announced it has hired industry veteran Kerri Wise to its leadership team, calling its new chief marketing officer “a trailblazer in automotive retail marketing.”

In a news release, the inventory management platform said Wise will lead its marketing strategy, brand development and dealer engagement initiatives as the company seeks to expand its footprint and enhance its technology with artificial intelligence and machine learning.

Wise’s resume includes more than 25 years of executive leadership experience with some of the biggest names in automotive. Most recently, she was CMO of AutoFi, heading strategic branding, demand generation and partner marketing efforts.

She previously served as vice president of dealer marketing and industry education for TrueCar, led Edmunds’ dealer training, sales enablement and analytics, and worked on market intelligence and customer experience with J.D. Power and Associates.

“Kerri brings an exceptional blend of brand leadership, automotive expertise and an unmatched reputation for championing dealer success,” Lotlinx executive chairman Len Short said. “She understands how to connect data-driven solutions to real dealer challenges, and she has a deep understanding of how to drive impact through strategic marketing.

“Kerri’s passion for innovation and inclusivity aligns perfectly with our mission, and we’re proud to welcome her to the team.”

Wise’s industry influence extends beyond her executive roles. She is a frequent speaker at major automotive events, including Used Car Week, and was recognized as one of Cherokee Media Group’s Women in Retail in 2019.

She is also co-founder and president of Women of Color Automotive Network, a nonprofit organization with more than 1,000 members created to attract, support, connect and empower women of color in the automotive industry.

“Joining Lotlinx at this moment in its growth is an incredible opportunity,” Wise said. “Lotlinx is redefining how dealers harness the power of real-time, VIN-level data to make smarter marketing and inventory decisions.

“I’m excited to help amplify the company’s value proposition and strengthen connections with our dealer partners as we continue delivering machine-driven technology that directly impacts profitability and operational control.”

Lotlinx said Wise will focus on elevating the brand’s presence across digital and traditional channels, expanding education and thought leadership programs for dealers, and reinforcing the company’s role as “a trusted partner in modernizing retail automotive through data precision.”