DETROIT -

The Chrysler brand will return for a second year as the official presenting sponsor of the world’s largest free jazz festival, officials announced on Friday.

Extending its “Imported from Detroit” marketing campaign, Chrysler’s sponsorship aligns with the festival’s mission to celebrate Detroit and its residents, company and event officials noted.

“Not only is the Detroit Jazz Festival a world-class arts and education contributor, it’s an economic booster for the city and one of the many beautiful stories that continues to be ‘Imported from Detroit,’ said Saad Chehab, president and chief executive officer-Chrysler Brand, Chrysler Group LLC. 

“The Detroit Jazz Festival spreads the message about the beauty of Detroit and provides an enriching cultural experience for jazz and music lovers across the country,” Chehab said. “The people and the commitment behind these events is what continue to inspire the Chrysler brand’s ‘Imported from Detroit’ campaign.”

Chrysler will sponsor the Labor Day weekend concerts, as well as year-round initiatives including the Detroit Jazz Festival Community Series concerts and annual national musician and arranger competitions.

Also, as the exclusive official automotive sponsor of the festival, Chrysler will celebrate its Detroit-inspired cars such as the 2013 Chrysler 300 Motown Edition, the 2013.5 Chrysler 200 S Special Edition featuring Carhartt, and the 2013 Chrysler 300 John Varvatos Limited Edition.

“Having the Chrysler brand on board again means so much to the Detroit Jazz Festival, and also to the city of Detroit. We’re coming together to create meaningful and fun opportunities for Detroit communities year-round, and amazing Labor Day weekend performances for those all over the world,” said Gretchen Valade, chair of the Foundation Board of Directors, Detroit Jazz Festival.

“Support from companies like the Chrysler brand, who are committed to helping this city, assist the Detroit Jazz Festival in continuing to stay the largest free jazz festival in the world and helps us to continue to offer these unique cultural experiences.”