Kristick takes on dual role to lead Clarivoy’s marketing and customer experience
Image courtesy of Clarivoy.
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One of Auto Remarketing’s 2025 40 Under 40 honorees is about to become very busy.
Molly Kristick has joined Clarivoy to take on the dual role of chief experience officer and chief marketing officer, bringing marketing, customer success and brand strategy under her unified leadership.
In a news release, the automotive independent attribution and measurement platform said the decision to combine the positions reflects its belief that the best marketing platforms should also deliver the best client experience.
“Molly knows how to build a brand dealers trust and a client experience that keeps them,” Clarivoy CEO and founder Steve White said. “Those two things rarely live in the same person. Creating this role was about finding someone who could connect our product, our brand and our client relationships into one cohesive experience. Molly is that person.”
Clarivoy said the creation of the CXO-CMO role signals its next phase of growth. Kristick will be responsible for aligning go-to-market strategy, client onboarding and retention, and brand positioning as the platform expands its integrations and data partnerships.
Kristick’s experience, which Clarivoy said is “at the intersection of automotive marketing and technology,” includes her most recent position as vice president of marketing for TrueCar, overseeing the company’s national marketing strategy. She previously built and scaled TrueCar Marketing Solutions, its dealer-facing marketing products division.
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She has also served in positions with Empower Media, BMW North America’s Shift Digital and PureCars, where she worked on the marketing decisions of 17 automotive brands, which Clarivoy said gave her a deep understanding of how dealers evaluate, buy and measure marketing.
“I’ve spent my career helping dealers prove the value of their marketing,” Kristick said. “Clarivoy’s attribution platform does that better than anything else in the market, and I’ve seen it from the other side of the table.
“The opportunity to bring marketing and customer experience together here, at a company that’s genuinely solving the measurement problem, is exactly why I made this move.”
