SANDY, Utah -

Larry H. Miller Dealerships announced several high-profile changes to its executive-level structure this week, including the hiring of a new vice president and two internal promotions in the area of search engine marketing and optimization.

Starting with the hire, on Monday LHM announced Veronika Egginton as its new vice president of digital development, where she will be responsible for overseeing the digital marketing department for LHM’s 54 stores. She will also be responsible for defining the digital strategy for each store and ensuring proper execution of all deliverables through her team.

Paul Nygaard, senior vice president of marketing LHM Dealerships, made the hiring announcements.

“Veronika’s vast industry experience and her process-driven approach to digital marketing will be valuable as she leads digital strategy for our group,” Nygaard said. “There are an abundance of innovative products available in the automotive industry, and having the ability to navigate, implement and track the success of these products is essential in this role.”

Egginton’s previous experience in the automotive landscape includes a variety of positions with Fiat Chrysler Automobiles, where she served as an area sales manager for the Fiat/Alfa Romeo West Business Center, the Jeep incentive and events marketing manager and digital marketing manager in Phoenix, as well as the manager of digital media optimization for FCA US in Auburn Hills, Mich.

She also spent several years as an account manager for Microsoft, focusing on the Ford Motor Company and General Motors accounts. Egginton also managed accounts with Lufthansa, Red Bull, and Citibank for the WPP Group in both Dearborn, Mich., and Frankfurt, Germany.

She attended the Ludwig Erhard Business School in Karlsruhe, Germany, and the German Academy of Direct Marketing in Frankfurt.

Nygaard also announced the promotion of Doug Peterson and Taylor Christensen, who will take on the positions of director of search engine marketing and director of search engine optimization, respectively.

“Doug and Taylor have each proven to be strong leaders and skilled marketers and I look forward to their continued growth and leadership in their new roles," Nygaard said.

Petersen previously held the position of digital marketing manager for LHM Dealerships. Before joining LHM, he held a variety of management positions with the Ken Garff Automotive Group. Petersen graduated from Utah Valley University in Orem, Utah with a bachelor’s degree in business administration and management.

Christensen, LHM’s new director of search engine optimization, previously served as the company’s digital marketing manager, providing SEO and SEM strategy and services for dealerships in Colorado and New Mexico. He also previously spent time with the Ken Garff Automotive Group, serving as the digital media manager as well as a marketing analyst for Eagle Gate College. Christensen graduated from the University of Utah with a bachelor’s degree in marketing.

For more information about LHM Dealerships, visit its site here.