Lucid Group has reached the next stop on its ride with Uber.

The electric vehicle manufacturer said it has closed on a $300 million investment from Uber Technologies as part of Uber’s next-generation premium global robotaxi program, announced in July.

The program aims to deploy 20,000 or more Lucid vehicles equipped with Nuro Inc.’s Nuro Driver Level 4 autonomy system in markets around the world over the next six years, beginning with a launch in a “major U.S. city” in 2026.

In a news release, Lucid said the robotaxi will be built at Lucid’s manufacturing facility in Arizona and will operate exclusively on Uber’s ride-hailing platform. The EV-maker said the funding supports the partnership between the companies and contributes to development costs associated with the autonomous robotaxi initiative.

The companies said the service combines the software-defined vehicle architecture of the Lucid Gravity, the scalability and capability of Nuro’s system and Uber’s global network and fleet management to deliver a “fully integrated robotaxi experience developed for comfort, safety and scale.”

“Lucid’s innovations and technologies are second to none, and Uber’s investment is just the latest example of a third party validating our highly advanced technical platform,” Lucid interim CEO Marc Winterhoff said. “We look forward to further strengthening our close working partnership with Uber in the years to come, and continuing to explore new markets, opportunities and partners that can best leverage Lucid’s leading technology.”

New ad campaign features Oscar nominees

Lucid has unveiled its latest advertising campaign, titled “Driven,” an “adrenaline-fueled new brand story” starring Timothée Chalamet, directed by filmmaker James Mangold — both Academy Award nominees — and featuring the stunt team from Mangold’s 2019 film Ford v Ferrari.

The campaign for Lucid Gravity is the beginning of Lucid’s multi-year partnership with Chalamet, its first global brand ambassador.

The ad’s story follows Chalamet, as The Groom, and his new bride, portrayed by Larsen Thompson, as they embark on a mission to “see the world.” When their motorcycle breaks down on a desert road, they sneak into a remote government facility, hijack a secret supercar — the Gravity — and ride toward the horizon.

Timothée Chalamet and Larsen Thompson discover the Lucid Gravity in the EV maker’s new ad campaign. Image courtesy of Lucid Group.

 

Lucid said the campaign positions the Gravity not just as a vehicle, but as a “miraculous discovery, a car with such an unprecedented combination of space, speed and range that the only explanation is that it’s not of this world.”

The story also includes stunt driving by Tanner Foust and a “unique arrangement” of “Burning” by Yeah Yeah Yeahs.

“This campaign marks an exciting step into a new kind of storytelling for Lucid,” senior vice president of marketing Akerho Oghoghomeh said. “Bringing together Timothée and James gave us an incredible opportunity to explore how cinematic craft can bring the Lucid Gravity to life. James’ vision captures its versatility, performance and handling in ways that invite people to experience the brand differently, through story, not just specification.”

Chalamet has twice been nominated for Oscars, most recently for his portrayal of Bob Dylan in 2024’s A Complete Unknown., a role that won him won his first Screen Actors Guild Award. Mangold was nominated as director of that film, one of his four nominations and a director and a writer.

Chalamet will star in the upcoming Marty Supreme, and Dune: Part Three, coming next year.