Mazda Returns to Full Production Capacity, Projects Profitable Year Despite Quake

As its peers prepare to rev their facilities back up to 100-percent capacity, Mazda Motor Corp. also plans to return to normal production at its Japanese assembly plants in June. Fiscal 2012 production output in Japan for the automaker is expected to reach 900,000 units.
Not only that, the automaker has said it will be profitable across the board in fiscal 2012, which ends in March.
“While accelerating the investment for the future by overcoming the strong yen impact and raw material price hikes, we forecast to be profitable in all profit categories in the full year,” said executive vice president and chief financial officer Kiyoshi Ozaki.
As part of its global financial forecast, Mazda also projected that net sales will come in at 2.19 trillion yen, down from 2.33 trillion in fiscal 2011. The automaker is hoping to sell 1.305 million vehicles across the world, which would be an improvement.
Meanwhile, Mazda sees its fiscal 2012 net income reaching 1 billion yen, compared to a net loss of 60.04 billion last year. Operating income is projected at 20 billion yen, down from 23.84 billion yen. Mazda forecasts it will pull in 15 billion in ordinary income, compared to 36.82 billion yen last year.
The automaker made these projections last month instead of April — when it released its fiscal 2011 earnings — because of the “uncertainty of the business environment” stemming from the Japanese earthquake that prevented it from making fiscal 2012 forecasts.
“However, we have taken various measures together with suppliers, and we now have a clearer prospect toward fully stable production earlier than planned,” said president and chief executive officer Takashi Yamanouchi.
Moving along to share some plans the automaker has for North America, Mazda hopes to boost sales through its launch later this year of vehicles sporting the SKYACTIV technology.
“In North America, we will maintain sales momentum in a car segment where expansion in demand is expected, and we, at the same time, aim to expand sales by introducing SKYACTIV-equipped models for the 2nd half of this fiscal year,” Ozaki said.
“For example, we plan to introduce the new Mazda3 powered by SKYACTIV-G and new automatic transmission, SKYACTIV-DRIVE, with a class-top fuel economy performance at 40 miles per gallon in US highway mode in the second half of this fiscal year,” Ozaki continued. “In addition, we will launch the new compact crossover SUV, Mazda CX-5, which fully adopts SKYACTIV technology, in North America and other global markets in 2012.”