A coalition of executives involved in streaming media, data and advertising technology has formed the Automotive Streaming Council, a new alliance created to establish guidelines, uphold ethical standards and promote greater transparency and performance in streaming advertising for the auto industry.

In a news release, the ASC said it is a self-regulatory body that will serve as a collaborative forum focused on addressing challenges facing automotive advertisers, including fragmented measurement practices, unclear attribution models, inconsistent ad experiences, growing concerns about data usage and increasing risks of ad fraud.

By aligning on shared principles and responsible innovation, the council said, it aims to create a “healthier and more accountable ecosystem for all stakeholders.”

Founding member companies were selected based on leadership in the streaming space, alignment with the council’s values and commitment to ethical, performance-focused advertising.

The council said each company contributes a “distinct perspective” to help the ASC reflect “the full complexity of the modern streaming environment for automotive.”

The founding members of the Automotive Streaming Council include:

  • Evolution Media Group (EMG) CEO and founder Brian Singleton.

 

  • Experian vice president of OEM sales and data advertising solutions Michael Kraut.

 

  • NBCUniversal senior vice president of client partnerships and automotive category lead Abbey Berryman.

 

  • Netflix director of automotive advertising sales and partnerships Chad Rumminger.

 

  • Polk|S&P Global Mobility vice president and general manager of Polk Automotive Solutions Joe Kyriakoza.

 

  • Roku head of industry, automotive Guy Schueller.

 

  • Spotify director of client partnerships for automotive Greg Myrick.

 

  • The Trade Desk senior director of client development Matt Mendez.

 

  • Tubi vice president of national sales/automotive Rick Fellen.

 

“Streaming is now essential for dealerships, but inconsistent standards and a lack of transparency create confusion in the marketplace,” Singleton said. “The Automotive Streaming Council is a proactive step toward aligning the industry around principles that protect buyers, foster collaboration and unlock streaming’s full potential as a performance-driven channel.”

The ASC said its mission is to promote integrity, transparency and effectiveness in streaming advertising for the automotive industry, adding it is committed to driving meaningful change by:

  • Establishing actionable standards for measurement, attribution, creative quality and consumer privacy.

 

  • Providing education and research to help buyers and sellers navigate the evolving streaming landscape.

 

  • Encouraging collaboration across publishers, platforms, agencies and dealerships to support innovation and consistency.

 

The ASC plans to hold its inaugural meeting in October, in conjunction with EMG’s annual Streaming Automotive Summit.