SCHENECTADY, N.Y. -

The newest addition to Potratz Partners Advertising is about to launch a new online video series aimed at helping dealers improve their marketing strategies and more.

What the chief marketing officer is calling, “Hard Facts with Dennis Galbraith,” will debut on Friday.

“Marketing results don’t change based on what you think, feel, wish or believe. What you need are the hard facts,” Galbraith said.

In a post on the company website touting the new initiative, Potratz management explained what is going to make “Hard Facts” work is the way, “Dennis chops down complex constructs into action items that are easy to follow and passionately delivered.”

Contained in the post here, several other industry executives agreed with that assessment, including:

“Ever since the first digital dealer conference, Dennis Galbraith has been one of my heroes in the auto industry. … No other automotive marketing and data research expert has ever provided me with information that helped me increase vehicle sales in a dealership as much as Dennis has. In many ways, Paul Potratz has seriously raised the bar for ad agencies by bringing in such a thought leader heavyweight.”
—Ralph Paglia, president at Automotive Media Partners

“Dennis is one of the most respected individuals in the automotive ebusiness industry. Not only is he a dynamic speaker, but he has the ability to take complex research findings and make them easily understood and actionable.”
—Kevin Root, president and chief operating officer at DrivingSales

“He is a true visionary and leader who is always looking to provide added value to his clients. In addition to delivering quality market insights, Dennis provides creative ideas and real-world applications which bring his insights to life in an organization.”
—Art Oleszczuk, senior manager at AutoTrader.com

“In the years I've known Dennis, I continue to be impressed by his know-how, connections and ability to find ideas and execute them.”
—Glen Garvin, vice president Dominion Dealer Solutions

“Dennis is a true industry leader and visionary of what processes dealerships need in order to succeed in the digital age.”
—Todd Smith, chief executive officer at ActivEngage

 

Continue the conversation with Auto Remarketing on both LinkedIn and Twitter.