Petra launches customer rewards program to help dealers drive retention
Image courtesy of Petra Automotive Products.
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Petra Automotive Products launched a new awards program, designed to increase retention in sales and service for dealerships nationwide.
The company said Petra Advantage Rewards provides dealerships with “a fully white-labeled experience to create a strong ‘why buy here’ message for customers.”
The program provides an app, a rewards and recognition point program that automatically downloads points from the dealer’s DMS, and dealer-branded marketing materials.
Petra said dealerships that have used the program have recorded retention rates between 72-83%.
“We introduced the Petra Advantage Rewards program because it’s a natural extension of our award-winning suite of successful chemical products,” Petra founder and CEO Arnold Gacita said in a news release. “We want to partner with our dealerships and distributors to bring them the most success possible and have recognized an increased need for a strong, branded retention tool to keep car buyers coming back.”
Dealers using the program receive access to a dealer-branded app that can send everything from vehicle service reminders and video emails to service coupons and birthday greetings.
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As customers interact with the dealership, the program automatically assigns points from the DMS the customer can then use toward service and sales coupons, specials, discounts, trade-in specials and other benefits that drive loyalty, the company said, adding that rewards programs have shown to improve upsell rates.
