PODCAST: Explaining lead deterioration & performance-based marketing for dealerships
Cherokee Media Group’s Nick Zulovich poses questions to AutoWeb / UsedCars.com president and COO Dan Ingle on the Live Stage, which was sponsored by SYCN Auto Logistics, during the Used Car Industry Summit in Miami this spring. Photo by Andrew Friedlander.
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We continue our episodes of the Auto Remarketing Podcast originating from the Live Stage, which was sponsored by SYCN Auto Logistics, during the Used Car Industry Summit in Miami this spring.
AutoWeb / UsedCars.com president and COO Dan Ingle tackled a part of the dealership business that’s frustrating managers and their sales staffs. Why have leads deteriorated so significantly?
Along with offering his explanation for the situation, Ingle explained what performance-based marketing is and how it could provide a solution during a conversation available in the window below.
